The AMM Brand

In 2024, we made it a priority to involve our members throughout the entire rebranding process, using our events such as the Mayors, Reeves, and CAOs meetings in April and June District Meetings to gather feedback on what our new brand should represent. We are very excited for this next chapter in the evolution of our association’s brand and communications.

As our members’ perspectives are essential to the success and growth of our association, we wanted to make sure our refreshed brand accurately reflects how we serve our members. Their involvement proved pivotal in shaping our brand evolution that truly reflects who we are, and how we move forward.

Our refreshed brand goes beyond a logo; it is the total sum of the perceptions, emotions, and experiences that our members associate with us. With these considerations in mind and reflecting on what we heard, we are convinced that we can seize the opportunity to be bold and lead with our energy and passion to serve our members.

We want to inject confidence that change can happen and add momentum to everything we say and do on our members’ behalf. The AMM is READY.

We are READY to serve.

We are READY to engage.

We are READY to collaborate.

We are READY to move forward.